{"id":7536,"date":"2026-04-29T07:00:13","date_gmt":"2026-04-29T07:00:13","guid":{"rendered":"http:\/\/www.angesfinanciers.org\/?p=7536"},"modified":"2026-05-01T15:15:45","modified_gmt":"2026-05-01T15:15:45","slug":"technology-should-free-you-from-technology-says-samsung-design-chief","status":"publish","type":"post","link":"http:\/\/www.angesfinanciers.org\/index.php\/2026\/04\/29\/technology-should-free-you-from-technology-says-samsung-design-chief\/","title":{"rendered":"Technology should “free you from technology” says Samsung design chief"},"content":{"rendered":"
\"Exhibition<\/div>\n

Samsung<\/a> chief design officer Mauro Porcini has called for a shift away from technology-led innovation towards “love” and human values in this talk<\/a> hosted by Dezeen during Milan design week<\/a>.<\/span><\/p>\n

In a conversation with Dezeen’s co-CEO Benedict Hobson<\/a>, Porcini framed the rise of artificial intelligence<\/a> (AI) as both an opportunity and a responsibility, emphasising the need for a “moral compass” to guide innovation.<\/p>\n

“AI must amplify humanity, never replace it,” Porcini said.<\/p>\n

Porcini spoke during a talk at Samsung’s Design is an Act of Love exhibition in Milan<\/figcaption><\/figure>\n

The talk formed part of Samsung’s Design is an Act of Love<\/a> exhibition in Milan, which explored how AI and design can be combined to create more human-centred experiences.<\/p>\n

Porcini, who was appointed as Samsung<\/a>‘s first chief design officer in 2025, described the exhibition as a “call to action” for creatives to return to design’s original purpose of serving people and communities.<\/p>\n

According to Porcini, technological progress is inevitable, but without a strong ethical framework, it risks amplifying instability and social division.<\/p>\n

Porcini said technology should help reclaim time for meaningful activities<\/figcaption><\/figure>\n

Drawing on his own experience as a parent, he expressed the importance of designing a better future for the next generation in an increasingly digital world.<\/p>\n

“We are designing the world that our kids and the new generations will live in in a few years,” Porcini said. “This is really exciting and is an incredible opportunity, but it’s also a great responsibility.”<\/p>\n

The exhibition positioned design as a tool to reconnect technology with emotion<\/figcaption><\/figure>\n

Porcini outlined Samsung’s emerging design strategy through four themes: “live longer, live better, live loud and live on.”<\/p>\n

According to the brand, these values connect technological development to human needs, ranging from health and productivity to creativity and memory.<\/p>\n

\"Dark
Installations explored how AI and automation could reshape everyday life<\/figcaption><\/figure>\n

Porcini suggested that advances in AI and automation could fundamentally reshape how people spend their time, raising questions about identity and purpose.<\/p>\n

“We are totally addicted to the idea that we need a job,” he said, noting that work is often used to define personal identity.<\/p>\n