{"id":5343,"date":"2025-12-01T13:00:00","date_gmt":"2025-12-01T14:00:00","guid":{"rendered":"http:\/\/www.angesfinanciers.org\/?p=5343"},"modified":"2026-02-20T08:58:24","modified_gmt":"2026-02-20T08:58:24","slug":"for-ages-three-to-infinity-selman-reimagines-candylab-for-grown-ups","status":"publish","type":"post","link":"http:\/\/www.angesfinanciers.org\/index.php\/2025\/12\/01\/for-ages-three-to-infinity-selman-reimagines-candylab-for-grown-ups\/","title":{"rendered":"For Ages Three to Infinity: Selman Reimagines Candylab for Grown-Ups"},"content":{"rendered":"

Candylab<\/a>, the brand that turned wooden toy cars into small works of art, has always lived at the crossroads of nostalgia and design. But even beautiful brands can lose their way. For Candylab, that moment arrived when customers couldn\u2019t tell the difference between its $10 \u201cplay\u201d cars and $40 \u201cdisplay\u201d collectibles. Blurred lines had put the company at risk of losing what made it special: clarity, collectibility, and that unmistakable sense of delight.<\/p>\n

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The company tapped Selman<\/a>, the Brooklyn-based creative studio recently named Ad Age\u2019s Design Agency of the Year, to help it reclaim and reframe its brand. Selman\u2019s rebrand for Candylab is a masterclass in how design can solve business problems. Rather than simply polishing the brand\u2019s surface, Selman dug into its core \u2014 its values, audiences, and ambitions \u2014 and reimagined how it could express them with intelligence and charm.<\/p>\n

The resulting identity, built around the idea of \u201cFun-ctionality,\u201d captures the perfect balance between play and precision. The system feels as considered as the cars themselves: modular, tactile, and unmistakably joyful. Against a backdrop of beige sameness in the wooden toy category, Candylab\u2019s new visual language hums with color and confidence.<\/p>\n

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Beyond visuals, Selman introduced a clear brand architecture to help consumers and retailers understand Candylab\u2019s dual worlds. The $10 line became CandyCar, for play and world-building; the premium $40 line was renamed Candylab Mints, for collectors and design lovers. This distinction brings structure to the brand and a sense of calm to its storytelling.<\/p>\n

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The work polished Candylab\u2019s image as an American maker with a commitment to playful, sustainable design.<\/p>\n

Johnny Selman<\/cite><\/p><\/blockquote>\n

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\u201cThe work polished Candylab\u2019s image as an American maker with a commitment to playful, sustainable design,\u201d said Johnny Selman, founder of the studio. \u201cA unified visual DNA now creates clarity and connection while celebrating the distinctions between product lines.\u201d<\/p>\n

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For Candylab founder Vlad Dragusin, the refresh marked a pivotal moment. \u201cIt\u2019s the best effort and investment we\u2019ve ever made for our company to grow and refine our brand image,\u201d he said. \u201cEverything is much clearer and easier to navigate.\u201d<\/p>\n

What\u2019s most striking is how the rebrand honors Candylab\u2019s original magic. The rebrand doesn\u2019t chase trends or nostalgia; it builds on both. With an aesthetic that feels confident and contemporary, Selman has positioned Candylab as the quiet luxury of toys: heirloom-quality, plastic-free objects that spark joy for anyone from age three to infinity.<\/p>\n

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The new identity is proof that thoughtful design can do what words alone can\u2019t\u2014untangle confusion, restore meaning, and remind us why we fell in love in the first place.<\/p>\n

The post For Ages Three to Infinity: Selman Reimagines Candylab for Grown-Ups<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Candylab, the brand that turned wooden toy cars into small works of art, has always […]<\/p>\n","protected":false},"author":1,"featured_media":5345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts\/5343"}],"collection":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/comments?post=5343"}],"version-history":[{"count":1,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts\/5343\/revisions"}],"predecessor-version":[{"id":5344,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts\/5343\/revisions\/5344"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/media\/5345"}],"wp:attachment":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/media?parent=5343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/categories?post=5343"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/tags?post=5343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}