{"id":2805,"date":"2025-02-24T16:00:00","date_gmt":"2025-02-24T17:00:00","guid":{"rendered":"http:\/\/www.angesfinanciers.org\/?p=2805"},"modified":"2025-08-01T15:17:23","modified_gmt":"2025-08-01T15:17:23","slug":"from-vodka-to-jet-fuel-aircos-rebrand-soars-into-climate-tech","status":"publish","type":"post","link":"http:\/\/www.angesfinanciers.org\/index.php\/2025\/02\/24\/from-vodka-to-jet-fuel-aircos-rebrand-soars-into-climate-tech\/","title":{"rendered":"From Vodka to Jet Fuel: AIRCO\u2019s Rebrand Soars Into Climate Tech"},"content":{"rendered":"

A decade ago, if you told me that the same company crafting carbon-neutral vodka would pivot to revolutionizing sustainable aviation fuel (SAF), you\u2019d likely get a quizzical look. But AIRCO<\/a>, formally AIR COMPANY, is doing exactly that\u2014and their recent rebrand is the visual embodiment of this seismic shift. I am OBSESSED with this company and its beautiful new brand; even if I am biased towards any brand pursuing sustainable solutions, it\u2019s still really, really cool.<\/p>\n

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A New Identity for a New Mission<\/strong><\/p>\n

Rebrands are often about evolution, but in the case of AIRCO, it\u2019s about transformation. The Brooklyn-based company made waves by turning captured CO\u2082 into consumer goods, most notably AIR Vodka, a carbon-negative spirit that challenged conventional product innovation. Now, as they set their sights on large-scale climate technology\u2014producing SAF for commercial airlines like JetBlue and Virgin Atlantic, as well as the U.S. Department of Defense\u2014their brand needed to reflect this monumental leap.<\/p>\n

Charged with repositioning AIRCO as a leader in climate technology rather than just a consumer product innovator, Closer<\/a> \u2014 the renowned creative agency known for shaping brands like Nike, Louis Vuitton, and Chanel \u2014 has delivered a visual identity that is as ambitious as the company\u2019s mission.<\/p>\n

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Designed for Scale, Built for Impact<\/strong><\/p>\n

The most striking aspect of AIRCO\u2019s rebrand is its bold, future-focused wordmark. Inspired by the aesthetics of NASA, the typography conveys aerodynamics, speed, and technological progress, integrating the brand\u2019s signature curves into a cohesive visual system. It\u2019s not just about looking sleek; it\u2019s about showing that climate solutions at scale are not a distant dream, but an achievable reality.<\/p>\n

The updated design aesthetic deliberately shifts from the consumer-facing, eco-luxury appeal of AIR Vodka to a more industrial, high-impact look. This evolution is crucial: AIRCO is no longer just imagining a sustainable future, they\u2019re delivering it. The rebrand bridges the past and the future, ensuring that the company\u2019s identity matches its groundbreaking ambitions.<\/p>\n

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Branding as a Catalyst for Change<\/strong><\/p>\n

What sets AIRCO apart in the crowded sustainability space is its ability to blend storytelling with science. The transition from a lifestyle product to a technology brand required more than just a name change; it needed a design system that could communicate credibility to industry giants while still maintaining its visionary edge.<\/p>\n

As more brands explore the intersection of sustainability, technology, and design, AIRCO\u2019s rebrand serves as a masterclass in strategic identity shifts. It proves that branding isn\u2019t just about aesthetics, it\u2019s also about aligning perception with purpose. And if AIRCO\u2019s trajectory is any indication, the future of climate tech has never looked\u2014or flown\u2014so high.<\/p>\n

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The post From Vodka to Jet Fuel: AIRCO\u2019s Rebrand Soars Into Climate Tech<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A decade ago, if you told me that the same company crafting carbon-neutral vodka would […]<\/p>\n","protected":false},"author":1,"featured_media":2807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"_links":{"self":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts\/2805"}],"collection":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/comments?post=2805"}],"version-history":[{"count":3,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts\/2805\/revisions"}],"predecessor-version":[{"id":2815,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/posts\/2805\/revisions\/2815"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/media\/2807"}],"wp:attachment":[{"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/media?parent=2805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/categories?post=2805"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.angesfinanciers.org\/index.php\/wp-json\/wp\/v2\/tags?post=2805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}