I’ve been following Cj Hendry’s work since 2013, when she was drawing in black and […]
The Collision of Bold Modernism and Eco Branding: VSA’s Seventh Generation Experiment
Sustainability brands have long been defined by soft color palettes, delicate leaf motifs, and messaging […]
Muse Group’s New Identity by COLLINS Hits a High Note
In the vast and often noisy world of music tech, Muse Group has quietly been […]
In Defense of the Middle: Creatives Are Finding a Third Way with AI
What happens when AI is guided by curiosity instead of efficiency, and creativity instead of […]
23 of the Best Book Covers of July 2025
This is a book cover column—and thus it seemed like a wildly egregious oversight to […]
Koto’s New Brand Identity for Tripadvisor is Built by Travelers, for Travelers
Some of the best travel memories I’ve made weren’t found in guidebooks; they were in […]
Just Hard Squeezed: Thirst’s Juicy Take on Ready-to-Drink
Just Hard Squeezed, the latest release from Boston Beer Company, brings a bold twist to […]
The Strategic Power of Color
When was the last time you saw a law firm website and thought, “Wow, that’s […]
The Daily Heller: Feeling the Feel-Good Effects of Color Photography
Three major transformative chromatic changes altered my mental health during my Baby Boom childhood: the […]
Superfeet’s New Brand Identity Reclaims Performance as a Metric and a Mindset
Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet […]